Branding It’s Way Back to Luxe: Louis Vuitton to Ditch Celeb Angle

January 31, 2008 • Fashion


Photo: NYT

They’ve been called the "McDonald’s of luxury brands," by a certain journalist who was subsequently banned from their fashion shows, but Louis Vuitton is stepping away from the celebrity-schtick that many luxe brands have been spieling for the past couple of years. According to the NYT, the brand is in the final stages of adopting a new television strategy sans the Deneuve-style glam. Instead, the ads will try and fuse their logo with dreams of travel and exotic musings. Sounds like a better strategy to me. — Joanne Molina, Senior Editor

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