New Season, New Fall Colors. The Top Ten Pantone Picks are In

January 31, 2008 • New York Fashion Week Fall '08


With New York Fashion Week beginning in less than 24 hours, the air is filled with excitement, expectations, anxiety, and uncertainties. What shapes will designers be showing for fall? What materials will dominate the runways? What looks will translate well for retail? These questions cannot be answered with certainty. However, one thing we do know is the element of color. From cool shades to rich injections of red, this fall will undoubtedly unveil a season of change.

The top ten Pantone colors chosen by New York designers for fall 2008 are as follows…

Not only is Blue Iris the most popular color for fall (chosen by 13.95 percent of designers) but it is also Pantone’s Color of the Year— the color that best represents what the year is about. With the sinking economy and upcoming election, people are looking for calm. The purple undertones separate this color from boring blues or purples. Look for Blue Iris in the Temperley London collection.

Purple is the new black and it seems everyone is getting the message, including retailers who previously hesitated to display the bold color. Mixing elements of red with the Blue Iris, this color will be prominent in the collections of Douglas Hannant and Zac Posen.

This elegant shade is sure to be a favorite, especially after Kiera Knightly wore it so beautifully in Atonement. Somewhere between yellow and blue green, this color will dominate the red carpet in 2008.  Chosen by 12.4 percent of designers, Shady Glade is featured in the collections of Doo.Ri and Luca Luca.

Always a consumer favorite, this fabulous color works great mixed in with patterns and prints. While rich and bold, Caribbean Sea pairs well with other strong colors, like the Blue Iris or Shady Green. Tracy Reese, Peter Som and Akiko Ogawa  contribute to the 11.3 percent of designers that include this shade in their fall collections.

This modernized version of navy blue will be seen in wardrobe staples, such as pants, and will show beautifully on sheen textures. Like Royal Lilac, this color injects a bold red to add warmth to the cool shade. Look for this eccentric color mixed in with the Art Deco inspired collection by Kimora Lee Simons.

Between designers, retailers, and consumers, who doesn’t love a bold, rich red? This particularly stunning version, with its broad appeal, is not so surprising for fall– especially for the holidays. The warmness of red easily translates the bold vision many designers look to express for fall. Check out David Rodriquez’s collection to get a peak at this strong color.

This shade of yellow is going to be very prominent for fall, because it can be easily combined with so many other colors or stand strong on its own, like in knitwear. Ochre will work well with modernized neutrals and earthly tones, which is why its popularity is rising. This unique new shade will bring a sense of optimism to the runway. Lela Rose and Alvin Valley have both chosen this color to add depth to their designs.

Leave it to Wichy Hassan of Miss Sixty to explore this out of the box color. A mix of purple and orange, this bold shade has elements of both vintage and modern, and should impress consumers and retailers alike.

Elie Tahari‘s signature color for fall, this neutral yet valiant shade of brown pairs well with other colors, but can also stand on its own. This saturated hue is also prominent in the Ports 1961 fall collection, as well as Jenni Kayne.

This mixture of brown and pink translates well onto a number of different materials and fabrics. It also works well with the other colors from the fall palette. While Withered Rose appears subdued next to the brighter shades of the season, it also makes a strong statement when on its own.

—Emilie Furda

Source: WWD

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One Response to New Season, New Fall Colors. The Top Ten Pantone Picks are In

  1. Oh, I’m in LOVE!
    I don’t know that the ochre and burnt orange would work well for me (though I’ll probably try them), but all the other colors are really, really flattering on me. I can’t wait to see these colors in action!

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