Tod’s Group-owned Fay has tapped British designer Giles Deacon as its chief designer, according to WWD.
Today they will unveil a capsule collection
of some 25 sartorial pieces, alongside a more basic lineup. The Fay
presentation will take place at the Pavilion of Contemporary Art where
the Tod’s brand normally shows its new collections.
was impressed by the group’s production facilities in the Marche
region. "I want Fay to be sporty couture with a mix of technical
fabrics and feminine details so that you can wear the same jacket over
jeans on a shopping spree or for a night outing," the designer said.
Look for nylon,
velvet, cashmere and asphalt gray denim (at times quilted) as they are Deacon’s
top fabric choices. There will be shaped as slim peacoats, puffy jackets and
trenchcoats. The details that make the difference are ruffled hems,
chain-link motifs and handmade silk duchesse flowers strewn around the
neck. Silk and cotton polo shirts, blouses, skirts and pants complete
Colors include black, army green and midnight
blue, brightened up with shots of fuchsia. Retail prices for the
outerwear range from $1,600 to $2,330, skirts and pants retail from
$365 to $511 and tops go from $175 to 292.
Source & Photo: WWDSee the Top Ten Summer 2016 Trends for Women Over 40