Designer News. Say It Isn’t So. Norma Kamali to Create Collection for Wal-Mart

February 28, 2008 • Fashion


Listen up Target, Wal-Mart isn’t giving up on fashion. At least not without a fight!

According to WWD, in
a long-term deal via Cherokee Inc., Norma Kamali will create an exclusive lifestyle brand under
her own name that will encompass categories such as women’s wear,
children’s clothing, accessories, footwear and home — all at Wal-Mart’s
mass prices.

is "a very interesting situation and a new kind of venture for them and
for me, and I like this new experience," Kamali said. "We are starting
with women’s and focusing on setting up an agenda for women’s and take
it from there. If it’s something that fits the store and works, I have
the opportunity to present whatever ideas I have."

fashion profile is rising as rival Target Corp. has lost Isaac Mizrahi,
who is departing to take over the Liz Claiborne brand. In the next few
months, the Bentonville, Ark.-based retailer will introduce Ocean
Pacific and L.E.I. fashions, and it also is preparing investment in
athletic apparel and shoes and licensed goods.

efforts with designer and trendier fashions have had mixed results. Its
Metro 7 line launched in 500 doors, and expanded to 1,500 doors too
quickly, which proved to be a mistake. It scaled back the line to 500
doors, and Metro 7 is said to be doing much better. The discounter’s
tailored George ME by Mark Eisen collection, meanwhile, flopped at
retail and was discontinued last year.

Read "Kamali to Design Line for Wal-Mart"

Source & Kamali photo: WWD

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