One of our favorite British designers, Hussein Chalayan is expected to be named creative director of
sportswear giant Puma, according to WWD. Chalayan who held a runway show for his fashion line in Paris Wednesday, has been tapped
by Puma to design their lifestyle brand.
Puma, which is controlled by retail and luxury giant PPR, will also invest
in Chalayan’s business. Puma has been a player in the
fashion-meets-sporting goods arena in the past, collaborating with
designers including Alexander McQueen, Jil Sander and Philippe Starck.
Last year it launched Urban Mobility, a premium accessories range. It
also tapped Lydia Hearst to design a handbag collection and fitness
line. A press conference is expected in Paris today.
Source: WWDSee the Top Ten Summer 2016 Trends for Women Over 40