BeautyBank, a subsidiary of the Estée Lauder Cos. Inc., hopes to make it big in home shopping channels. According to WWD, they have signed a deal with Home
Shopping Network, to create a
beauty brand that will be exclusive to the shopping channel. It is
expected to launch in July.
its inception in 2004, the BeautyBank division has created the Flirt!,
Good Skin, American Beauty, Grassroots and Daisy Fuentes Beauty lines
available at Kohl’s department stores, and has collaborated with Coach
to launch the women’s fragrance sold exclusively in Coach retail
on TV is nothing new for Lauder, which has sold Prescriptives and a
number of its other mainstream brands on QVC for the past several
years, or for the industry. In December 2006, HSN teamed up with Sephora, which put a slew of its marquee brands on the air.
Can’t you just see Catherine Zeta Jones hawking skin cream on HSN? Love it!
Read more "Lauder’s BeautyBank in Deal With HSN" here.See the Top Ten Summer 2016 Trends for Women Over 40