Fresh out of rehab, Eva Mendes has landed herself a new gig. She is the sexy new face and bod kicking off Calvin Klein Underwear’s worldwide advertising campaign, according to WWD.
Mendes had already been named as the face of Calvin Klein’s upcoming fragrance, the name of
which has not been revealed.
This arangement reflects the growing trend of
designer brands associating their images with celebrities. Kate
Bosworth is the current face of Calvin Klein Jeans and Hilary Swank was
the glam image for Calvin Klein Underwear in 2006. Meanwhile, David
Beckham is all over billboards worldwide in ads for Emporio
Armani Underwear (thank God for that!).
Beginning this fall, Mendes will
be featured in a multimillion-dollar print and outdoor advertising
campaign for the Calvin Klein Underwear brand, as well as the launch of
Seductive Comfort, the latest introduction of Calvin Klein foundations
for women. The Seductive Comfort group addresses the consumer demand
for underwear and intimates that have the aesthetics, comfort, function
and brand recognition for women with fuller figures and generous bust
Seductive Comfort will consist of three bra styles: a Customized Lift
bra that will offer enhanced comfort and support, hidden elastic
treatments and stitch-free hook-and-eye closures; a T-shirt style that
will feature a proprietary foam cup for every cup size, and an
Underwire number with a spacer cup lining [a double knit with
lightweight air pockets] for women who do not want to add dimension,
but want an everyday bra.
bras will retail for $44. Sizes range from 32A to 38DD. Colors will be
ivory, dune beige, black, blush pink, slate gray and smoke brown.
Source & Photo: WWDSee the Top Ten Summer 2016 Trends for Women Over 40