Beauty Beat. Party On! MAC’s Limited-Edition Heatherette Collection

March 21, 2008 • Beauty


Just in case the new MAC Fafi line wasn’t bright enough for you…the new limited edition Heatherette collection should get your motor running! WWD, claims the collection by Richie Rich and Traver Rains’ is part Willy Wonka, part club kid and all Heatherette. No surprise there!

The collection is launched yesterday at all MAC
locations, including 150 freestanding stores and 500 department and
specialty stores.

"It is a bit outrageous. It has a downtown
vibe to it, and it is colorful. It works well with being put into the
MAC DNA," said James Gager, senior vice president and creative director
of MAC Worldwide.


Although it’s playful, Rich and Rains were careful
that the collection could be worn to a nightclub and to the office.
"There is the hands-down fashionista crowd that is
going to love it….Especially being in L.A., it is great to use it in
a runway translation," said Tiffany Johnston, senior makeup artist on
the MAC Pro Team.

The product lineup features four lipsticks, four lipglass lipglosses,
three eye shadow trios, four dual-edge eye pencils, two pigments, two
beauty powders, two glitters and two lash sets. Prices range from $14
for lipsticks and lipglasses to $32.50 for powders.

To view the line and/or order visit MAC Cosmetics/Heatherette

Read "Heatherette Heads Into Makeup With MAC"

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