Breaking Beauty News. P&G Buys Frédéric Fekkai

March 25, 2008 • Breaking News


Oh no! Procter & Gamble has just signed an agreement to purchase Frédéric Fekkai & Co., according to WWD. The terms of the deal are not available at this time.

weren’t playing in the prestige department store hair care portfolio
—and this fits in well with our intentions to do so,” a P&G
spokeswoman said.

“We are lucky to be
in luxury products, and we are benefiting from the great growth that
they have seen in the last two years,” Fekkai said in November to WWD. “We are
growing double digits every year. Let’s not forget that we are a brand,
the only luxury brand in hair today that is national.” At that time  his brand was on track to achieve revenues of about $100 million
in 2007, including salon and product sales.

Fekkai’s hair products are sold in Neiman Marcus, Nordstrom and Sephora doors, among other prestige stores, in the U.S. Expect them now at a drugstore near you. On the flip side, maybe they will be more affordable!

Shop Frédéric Fekkai here!

Source: WWD

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One Response to Breaking Beauty News. P&G Buys Frédéric Fekkai

  1. I think it is a good from the side of P & G to grow its market.

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