Retail Detail. Adrienne Vittadini Crossing That Bridge Again.

March 26, 2008 • Fashion


Adrienne Vittadini is relaunching their segmented bridge and better collections for fall, and the timing couldn’t be better.

Since Dana Buchman made the decision to go down-market to Kohl’s after this
spring, the Vittadini bridge sportswear label unexpectedly doubled their volume
in orders.

bridge real estate is wide open right now," said Adrienne Vittadini
president Mary Gleason. "Retailers can be confident about putting
Adrienne Vittadini in that space because it’s a recognizable name. The
challenge is to decide how updated you go for bridge."

For fall
alone, Warner expects the bridge line, which wholesales from about $49
to $299 at stores like Bloomingdale’s and Neiman Marcus.

Adrienne Vittadini will spend
$1.5 million this fall on advertising, including an eight-page spread
in September’s Vogue.

Source & Photo: WWD

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2 Responses to Retail Detail. Adrienne Vittadini Crossing That Bridge Again.

  1. ferretgm says:

    Thank you, God!!
    I have been miserable since the AV boutiques closed, and was NOT a fan of the Brooks Brothers collections that the design team put out. AV occupies a hard-to-find nice (at least IMO) of sophisticated, sexy clothing that is largely work-appropriate, and I am SO thrilled that the line is back!!
    There’s definitely not a Bloomingdale’s or a Nieman Marcus near me, but I’ll track the line down one way or another. 😀

  2. Lauren - SCS says:

    Yeah! Glad you are thrilled. The good news for you is that most of the department stores where this bridge collection will be carried are online. So at least you will have access wherever you live! You have to love online shopping! Now it’s easier to be fashionable anywhere. No excuses!

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