Adrienne Vittadini is relaunching their segmented bridge and better collections for fall, and the timing couldn’t be better.
Since Dana Buchman made the decision to go down-market to Kohl’s after this
spring, the Vittadini bridge sportswear label unexpectedly doubled their volume
bridge real estate is wide open right now," said Adrienne Vittadini
president Mary Gleason. "Retailers can be confident about putting
Adrienne Vittadini in that space because it’s a recognizable name. The
challenge is to decide how updated you go for bridge."
alone, Warner expects the bridge line, which wholesales from about $49
to $299 at stores like Bloomingdale’s and Neiman Marcus.
Adrienne Vittadini will spend
$1.5 million this fall on advertising, including an eight-page spread
in September’s Vogue.
Source & Photo: WWDSee the Top Ten Summer 2016 Trends for Women Over 40