We originally reported on the mumblings of this last spring, but today Walgreens is launching Casual Gear, an apparel brand for women,
men and children that consists of basics such as T-shirts, hoodies,
yoga pants and quilted vests. The collection, which ranges in price
from $6.99 to $14.99, will be in all the company’s 6,200-plus stores by
the end of the month.
Yes, that means you can buy cough drops, a magazine, eyeliner and a crappy vest all in one stop! Walgreens, the nation’s largest drugstore chain, makes
no pretenses when it comes to apparel. With 65% of its business
coming from prescriptions, the company knows consumers aren’t shopping
its stores for the latest fashions.
"This is the first basic
apparel line available at any drugstore," said Walgreen Co. spokeswoman
Tiffani Bruce. "We’re not making an attempt here to be extremely high
fashion. We’re all about convenience and we feel this line speaks to
that. At the end of the day, we’re a drugstore. It’s not our goal to
compete with some of the larger mass retailers."
Casual Gear will be merchandised in dedicated departments of 6 feet or
9 feet in every Walgreens store. Long- and short-sleeve T-shirts; tank
tops; track, yoga and lounge pants; zip-up hoodies, and quilted vests
are available in black, white, gray, pale pink and bright pink. The line will be updated three times a year.