Celebrity Designers. The ‘Reality’ of Whitney Port’s Fashion Label

April 9, 2008 • Celebrity Style


Can you hear me screaming as I pull out my hair? That makes three fashion labels to come from the mock-reality MTV hit series "The Hills" which is spawning mini fashion brands like I go through tissue.

WWD reports, co-star
Whitney Port is the latest cast member seeking to capitalize on the
show’s popularity with young women, creating a contemporary label
called Eve & A. Bitter rivals
Lauren Conrad and Heidi Montag, started apparel lines within the last

Launching for fall with 20 pieces wholesaling from $50 to
$220, Eve & A is intended to be sophisticated enough to go from the
office to a cocktail party with its mix-and-match pieces in silk and
wool. Heavy on black, the line features judicious pops of bright
colors, including purple and Port’s favorite hue of pink (that figures).

"I wanted
people to feel more daring," said Port to WWD, who came up with the label’s
moniker by combining her middle name with the first letter of
co-creative director Adrienne Baravetto’s first name. Brilliant!

Read "Whitney Port of ‘The Hills’ Jumps Into Contemporary"

Source: WWD
Photo: MTV

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