Designer News. Marchesa to Offer Bridal Creations

April 14, 2008 • Fashion


Well, this comes as no surprise. According to WWD, Marchesa gowns, which are red carpet darlings these days, will soon be making their way down wedding aisles, as well. How about a white version of that gorgeous gown Anne Hathaway wore to the Oscars for the aisle?

Designer Georgina Chapman, who cofounded the label with Keren Craig, has created a capsule bridal collection, which will be unveiled exclusively at Bergdorf Goodman later this month.

The bridal collection takes its creative cues from Marchesa’s romantic evening dresses, from Grecian draping to Empire waistlines, delicate embroidery and ruffles and roses embellishments — but this being bridal, the looks will naturally be in a hue of white.

Chapman said bridal was a natural extension for the label that has made its mark in recent years in special occasion wear. In fact, she said, many brides-to-be had approached her about offering versions of her Marchesa gowns in white.

Chapman has decided to make seven dresses available off-the-rack rather than the typical custom-made gowns offered in upscale bridal salons. Instead of selling the collection through the specialty store’s bridal salon, it will be merchandised at Bergdorf’s "Couture Evening Salon" on the fourth floor, which also sells Marchesa’s evening gowns.

Read more "Here Comes the Marchesa Bride" here

Source & Photo: WWD

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