Rock the Vote NYC! Freedom of Expression Through Film

April 14, 2008 • Events


Last Thursday in NYC, the League of Women Voters (the League), in partnership with Allergan, Inc., the maker of BOTOX® Cosmetic (Botulinum Toxin Type A) announced the launch of Freedom of Expression Through Film, a public awareness campaign dedicated to voter education and self expression. Featuring Oscar® nominated actress Virginia Madsen, the campaign aims to encourage women to express themselves in life, politics and beauty – specifically by voting for what they believe in and taking care of their health and skin. The campaign launch coincides with the introduction of a new public service announcement from the League, featuring Madsen, about how to register to vote and the importance of voting in this historic election year.

Mary G. Wilson, President of the League of Women Voters said, “This election year is unlike any other in recent history. It has created a unique energy and excitement, particularly among women, which we are thrilled to see. Since the outcome of this election will directly impact the lives of all Americans, we are proud to be working side by side with Allergan and Madsen to encourage all Americans to get registered and express themselves on November 4th.”

Madsen and Ms.Wilson are being joined in the Freedom of Expression through Film public awareness campaign by Elaine Madsen, 75-year-old mother and award-winning documentary filmmaker.  As part of the campaign, Ms. Madsen and her mother will be participating in educational events around the country this year, where they will work with the League of Women Voters to urge women to exercise their personal choices when it comes to beauty, health and voting, to encourage voter registration and to preview their new documentary “I Know a Woman Like That.”

The campaign will introduce many prospective voters around the country to, the League of Women Voters’ “one-stop-shop” for election information including a national polling place locator, general and state-specific information on voter registration, absentee ballot rules, early voting provisions and ID requirements.

Find your state’s voter registration form and get all of the information you need to participate in this year’s elections at the League of Women Voter’s election Web site,

Photo: Courtesy of Tam Turse

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