Gee. Isn’t Project Runway just full of strife these days? Oh the drama! Who knew fashion could get so bitchy? (Muahahaha). First it was the battle between Bravo and Lifetime….now it’s Nina Garcia and Elle Magazine. More on Nina Garcia, Elle and Project Runway was published in WWD today and here is the rub…
giant mess! Some say Garcia only remained at Elle because her TV side gig was amazing for the mag’s sales. Then came the Weinstein debacle last week which ensued since Weinstein Co.
decided to take Project Runway to the Lifetime Network from Bravo
because it (read, Weinstein) would be paid more money. Are you following? Many at Elle then assumed Bravo would likely drop season five (which was the last the magazine was
contracted to be involved in as a partner). But — quelle surprise! — Bravo
decided to push ahead and, suddenly, Elle needed Garcia again — but she was out the door!
Now it gets really interesting. If Garcia completely severs ties to Elle, it will be difficult for her to remain as a judge during season
five. It would also not be optimum for Elle, since finding another
editor to replace Garcia for possibly only one season might be problematic (although we bet Elle creative director Joe Zee is up to the job ).
I know you need a subscription to read the entire article so check it out in the continuation link.
YOU’RE EITHER IN, OR YOU’RE OUT OR YOU’RE NOT: Take
Nina Garcia, Elle, "Project Runway," Lifetime Television and Bravo and
what do you get? A Gordian Knot of relationships that have to be
unwound, rewound, reconfigured and just plain figured out. Yes, as
reported on WWD.com Friday, Garcia was let go from her position as
fashion director at Elle and, yes, the magazine is now scrambling to
find Garcia a place — albeit a symbolic one — on the masthead as editor
at large. Why? Because of "Project Runway," which has made Garcia a
household name and raised Elle’s profile.
It’s all a bit of a
mess, especially since some Elle staffers have been itching to say "auf
wiedersehen" to the editor for years. Sources close to the magazine
said Garcia would have been shown the door a while ago, but her rising
profile associated with "Project Runway" gave Elle a reason to keep
her. And it may do so again.
The hiccup is season five of the
program, which was up in the air last week after The Weinstein Co.
decided to take "Project Runway" to the Lifetime Network from Bravo
because it would be paid more money. Many at Elle assumed that would
mean Bravo would likely drop season five — the last the magazine was
contracted to be involved in as a partner. But — surprise! — Bravo
decided to push ahead and, suddenly, Elle needed Garcia again — just as
she needs the magazine.
According to sources close to "Project
Runway," Garcia’s future with the show depends on her decision to stay
at the title. If she chooses to stay on as a contributor, she will
serve as a judge on the show through season five. The show is currently
holding castings for its season five contenders, and will begin taping
this summer. The last episode will air after September’s fashion week
in New York.
If Garcia completely severs ties to Elle, sources
say it will be difficult for her to remain as a judge during season
five. But that equally would be a blow to Elle, since finding another
editor to replace Garcia for what might be only one season would be a
challenge. While fashion news director Anne Slowey has substituted for
her on the show several times in past seasons, she is filming her own
reality show along with Elle creative director Joe Zee and other
staffers, "Fashionista." That show will air on CW in the summer, right
around the time "Project Runway" starts its final season on Bravo.
Also up in the air is whether the magazine and other partners will be
involved in the show’s season six. The magazine is said to have been
exploring partnerships with "America’s Next Top Model" — whose
producers Ken Mok and Tyra Banks are also producing "Fashionista" — and
ABC’s "Ugly Betty."
of Monday afternoon, Garcia was still mulling over whether to accept
the Elle offer and executives at Hachette Filipacchi Media remained mum
on the situation as of Monday afternoon. Since neither Hachette nor
Garcia herself would speak about the departure or her future plans,
Garcia has hired Rubenstein Associates Inc. to spread word about her
accomplishments at Elle during her seven years at the title (since no
one at Elle seems to speaking about them). The spokeswoman would not,
however, confirm or deny the reports of Garcia’s departure from Elle.
source close to "Project Runway" said the program "is in negotiations
with her and hopes to have her back." The program has already signed
Tim Gunn and Heidi Klum for the sixth season, and also is in
negotiations with the fourth judge, Michael Kors. Meanwhile, several
magazines have already shown interest in signing up for "Project
Runway" if Elle opts out.
Speculation also has begun as to who
will replace Garcia as Elle’s fashion director, with rumors that Roopal
Patel, Bergdorf Goodman’s senior women’s fashion director, was heading
to the magazine reaching fever pitch. Patel firmly denied it.
— Stephanie D. Smith for WWDSee the Top Ten Summer 2016 Trends for Women Over 40