Retail News. Chicago Shoppers Affected by Weather?

April 29, 2008 • Shopping

The Magnificent Mile, courtesy of NY Social Diary

At both boutiques and luxury department stores in Chicago, the consensus is that the record-breaking cold winter and the freeze-threatened spring affected sales more than the recent economic downturn of the whole nation. Jim Wetzel, owner of Jake Boutique, told WWD that, "During warm spurts we saw business that was only slightly off from
last year. However, the subzero temperatures and grey skies definitely
kept consumers at home."
Well, that’s not so shocking. The further offshoot? More one-time purchases of investment pieces. Chicago shoppers gravitate toward "higher price point items that
have a lot of ‘wow’ or bang for the buck in terms of detail or
Well… I don’t think that that’s the worst thing that could happen, as the retail business struggles. It seems to me that the most interesting wardrobes (like those of models) are often built from having to pick and choose the high price point items with more selectivity. When you are forced to make choices, you’re also coerced into developing your own distinct personal style. What are Chicagoans actually choosing? "Strong sellers include sexy short dresses from Barbara Bui, items from
Chris Benz in big bold colors, and easy Bohemian styles from Isabel
Sounds like somebody in Chicago is making some good decisions. 

– Hayley Wells

Source: WWD

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