New Looks. J. Crew “Stretches Into Yoga”

May 15, 2008 • Fashion


According to WWD, J. Crew is primed to launch a new yoga-themed collection. Now, the collection is available at the online store and at the J. Crew store in Manhattan’s Rockefeller Center. It
will also be in the fall catalogues, and yoga shops within other J. Crew
stores are being considered.  Marketed as "perfect in any pose," the new line is definitely exciting. If it holds up to J. Crew’s usual quality standards, it could be a great addition to the brand. Hopefully it will not become the sort of after-thought of, say, Gap Body, though it seems to have that potential. Time will tell! 

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