Legally Yours. Dooney & Bourke TKOs Louis Vuitton

June 4, 2008 • Fashion

VS Lv_db_bag_2

We hate to say it, but we agree with this ruling. According to WWD, a Manhattan federal judge has ruled in favor of Dooney & Bourke in a four-year trademark battle with Louis Vuitton.

In its April 2004 complaint, the division
of LVMH Moët Hennessy Louis Vuitton alleged that Dooney & Bourke’s
"It Bag" line featuring a DB monogram infringed on its Monogram
handbag collection, which has a colorful LV monogram and
was a collaboration with artist Takashi Murakami. Much of the judge’s
54-page opinion dealt with whether the monograms could be mistaken for
each other.

introduced bags featuring its LV design in the "Murakami colors" in
October 2002. By late 2006, sales reached almost
$145 million, court papers said. Prices range from less than $150 for a
mirror case and reach into the thousands.

In 2003, Dooney &
Bourke introduced the "It Bag," which also featured a colorful monogram
logo. The bag retailed for less than $50 up to the hundreds. By late
2006, the line had generated sales of more than $100 million.

Judge Shira Scheindlin ruled Dooney & Bourke’s "It
Bag" monogram design did not infringe on Vuitton’s Monograme
Multicolore handbag collection.

Although she acknowledged the similarities between the
two designs, Scheindlin noted Vuitton’s LV mark used a larger font size
and consisted of "a combination of letters and shapes," while the
Dooney & Bourke design featured an unadorned DB.

Vuitton said it would appeal the ruling.

Read "Dooney & Bourke Wins Ruling In Bag Battle With Louis Vuitton" here.

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