Beauty Beat. Estée Lauder Launches Super Flight Travel Creme

June 16, 2008 • Beauty


Estée Lauder taking advantage of airport security regulations and the skin care needs
of frequent fliersby introducing its first treatment products
developed specifically for the travel retail market.

Flight Creme
, a two-unit line will be available worldwide July 1, was created
to adhere to rules introduced in many countries following an alleged
2006 terrorist plot involving liquid explosives to blow up planes,
which limit the amount of liquid- and gel-based products passengers may
carry onboard.

Airport regulations require passengers
to present liquid and gel products in bottles no larger than 100 ml. in
resealable transparent bags at security. Super Flight Creme products,
which comprise a 50-ml. tube of moisturizer and a 20-ml. tube of eye
cream, are packaged together in a transparent zip-up cosmetics bag.

Read "New Lauder Products Target Airline Travelers…"

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