Victoria’s Secret Ventures Into the Outlet Game

June 16, 2008 • Accessories


It’s no secret that Victoria’s Secret hasn’t been afraid of discounting its merchandise with coupons or deals at its stores, but the lingerie retailer has hesitated to take the last clearance step – the outlet store.

Well, the combination of a slumping economy and improved outlet malls are
making discount stores more attractive for brands that never considered
them before. So Victoria’s Secret has changed it’s position. The division of Columbus-based Limited Brands Inc. opened clearance stores in the last eight months in New Jersey, Michigan, Texas and Florida, with plans for a fifth store by year-end.



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