Designer News. Patricia Field to Dress Up HSN

June 19, 2008 • Fashion


According to WWD, the Sex and the City The
stylist has teamed with the shopping network on an exclusive brand,
Destination Style New York, launching on TV and on on Sept. 23.
The collection, designed by Field and longtime House of Field designer
David Dalrymple, is made up of 50 pieces ranging from sportswear and
denim to dresses and accessories. The line will sell exclusively on HSN
for five consecutive days beginning on Sept. 23.

"Our goal is to grow our customer base while
enticing our current customers to buy across more categories," Mindy Grossman,
HSN’s chief executive officer,
said. "This collection is very accessible, with something for everyone.
We have the iconic flower dress from the beginning scene in the ‘Sex
and the City’ movie, but we are also selling the flower as a pin, so
customers can have just a piece of what we are offering."

said that while many of the pieces will be recognizable to the viewer,
such as the House of Field dress Carrie wore in the movie, there are
many items in the line that were inspired by other periods in her
career as a stylist and retailer. The collection will retail from $39 to $199.

Let’s just hope this collaboration is better than the one with Payless (Plastic) ShoeSource. Um, no thanks.

Read "HSN and Patricia Field" here


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