Under-Pinnings. Ready for Some Online Hanky-Panky?

June 30, 2008 • Accessories

Not THAT kind of online hanky-panky…

…the lingerie kind! The 30-year-old brand and maker of fabulous underpinnings has finally launched a comprehensive website both for the sale of its products and for marketing purposes. According to WWD, the specialist in thongs, daywear, sleepwear and bras teamed up with Lounge
, a New York Web site design firm, to create a site laced
with whimsy as well as product and company information, where consumers
can buy Hanky Panky Intimates in the U.S. and internationally. Among the many cute features on the boudoir-inspired site is a red rose, a cleverly designed rosebud thong wrapped on a stem, that links visitors to other sites that sell Hanky Panky thongs. Informative and fun to navigate! Check it out here.

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