According to Portfolio magazine, Vogue‘s newsstand sales have been seriously slack lately. The "LeBron Kong" cover, featuring NBA star LeBron James and Gisele Bundchen posed to resemble King Kong and Fay Wray, was controversial, and usually controversy sells! But not so this time around. That issue only sold 350,000 copies, well below last year’s average of around 452,000. Was it that the cover was assumed by some to have racist undertones? Or was it because people weren’t buying Gisele as the epitome of shape and health? For me, it was just that the picture wasn’t too aesthetically alluring. Also, I’m guessing (and generalizing) that a lot of ladies who read Vogue don’t give a flip about basketball or its stars.
Continuing the downward trend was the next issue; Portfolio also reported that that cover, featuring Gwyneth Paltrow and a robot, only sold 310,000 mags from newsstands. Could it just be people aren’t splurging on print items any longer? Or are the cover photo choices really affecting sales? Either way, it’s uh-oh for Vogue.
Source: Portfolio, Jezebel.comSee the Top Ten Summer 2016 Trends for Women Over 40