We’ve talked about Gossip Girl’s controversial style before at SCS. The show spawns some looks that are gorgeous, and some that kind of head-scratchers. If we were going back to school, we’d sure want to shop for clothes like this, though!
According to the New York Times, the popular TV show is influencing fashion for teens, and influencing retailers in turn– "Fans stride into boutiques bearing magazine tear sheets that feature
members of the cast and ask for their exact
outfits. Or they order
scoop-neck tops and hobo bags by following e-commerce links from the
show’s Web site. “The show has had a profound influence on retail,” said Stephanie Solomon, the fashion director for Bloomingdale’s." Is Gossip Girl the next Sex & The City, for younger daring fashionistas?
Since the summer episodes of the show are filming now but won’t debut until the fall, the current season isn’t immediately influenced by New-York-private-school-kids-go-to-the-Hamptons trends. However, retailers expect that the autumn will bring back GG shopping sprees: "When cooler days approach this fall, some retailers are predicting a run on argyle sweaters, knee socks and high boots." Is the scandalous show, that some critics are claiming is a bad influence on teenage ethics, bringing back classic, preppy styles?
It seems so. Amy Astley of Teen Vogue claims the show is manifesting itself in the fall runway looks of lines like Marc by Marc Jacobs, Henry Holland, and Ruffian. "Now some fall designer collections will also bear a “Gossip Girl”
influence, a trend first seen in February on the New York runways, when
the series ignited “a pretty huge resurgence of ritzy, preppy and
collegiate looks.” Ritzy and preppy sounds good to us!
But can you take school-girl staples and make them appropriate for any age? We suspect the trends of crested blazers, oversized cardigans, and ruffled plaid shirts can be worked into any wardrobe. Makes us look forward to fall!
Read more on Gossip Girl and its influencing style here.
See the Top Ten Summer 2016 Trends for Women Over 40
Tags: Gossip Girl