News Flash! Diesel Acquires Viktor & Rolf

July 21, 2008 • Fashion


According to WWD, Diesel has just acquired a
majority stake in the Dutch design duo Viktor & Rolf with the goal to build it into one of the “top reference fashion houses of
the future.”

Diesel plans to make major investments to bolster the duo’s
ready-to-wear business, add licensed products such as eyewear and
jewelry, plus open freestanding stores.

More on Tuesday.

Source: WWD

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One Response to News Flash! Diesel Acquires Viktor & Rolf

  1. Anna says:

    Viktor and Rolf are extraordinary designers and hopefully this will be giving them more exposure and publicity for the better.

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