Doin’ It For The Kids. Armani e-Fashion Scholarships.

July 25, 2008 • Fashion

Giorgio Armani
, along with other brands, is teaming up with e-tailer Yoox to invest in up-and-comers. The fashion firm will join Yoox in supporting students through a one year Master’s program in e-Fashion at Politecnico di Milano’s business school. According to WWD, in the next academic year, Armani will offer
one annual scholarship, covering the tuition fees of about $25,000, including a work experience opportunity
with the Emporio Armani online store project team, which is powered by
Yoox. Yoox itself will also offer 3 more scholarships to the other 40 annual students in the program, and Diesel, Marni and Valentino will provide the accompanying internships.

Giorgio himself said that e-Fashion "is still a sector that has been little researchedBrand
and at this point
there are few professional experts capable of understanding and
interpreting the dynamics of the market
. The future lies in the Web
and…I hope that this academic program will assist aspiring students to
express their full potential." He probably hopes the program will also turn out a mastermind who can successfully market his brand online!

CEO Federico Marchetti stated, "Yoox invented a profession in Italy eight years ago and now makes
available its experience to help train the new fashion generation." So Yoox’s investment is somewhat self-interested, too! They’re training their future employees!

For more information, visit Yoox online.

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