Sneaker Tonic. Nine West & New Balance Join Forces in the Name of Fashion (Sneakers)

July 29, 2008 • Accessories



According to the NY Post, Nine West and New Balance are teaming up to cash in on the ever growing demand for fashion sneakers. The new line is scheduled to launch in spring 2009.

Sales "low-performance" sneakers, which
typically emphasize color and design over factors like support and
durability, bounded more than 12% last year, according to
consumer research firm NPD Group.

The partnership is a first for New Balance, which traditionally
develops its merchandise internally.

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