Beauty Beat. Hurry! Lancôme Previews New Mascara Today!

July 31, 2008 • Beauty


If you are one of those gals who has to be the first chick on the block to have every new beauty product and gizmo known to mankind…today is your lucky day. Today only, Lancôme is providing  a “sneak preview” of its new battery-operated mascara ‘Oscillation‘ to launch later this fall (for $34).

Where can you see/buy this twirly mascara?

Macy’s in Atlanta, Chicago, Miami, Manhattan and
San Francisco
Bloomingdale’s 59th Street New York flagship
Goodman and Lord & Taylor
in Manhattan
Lancôme boutiques in Brea
and Santa Clara, Calif., Dallas’ NorthPark Center, Manhattan and Short
Hills, N.J.
Nordstrom at South Coast Plaza in Costa Mesa, Calif.
Bon-Ton Stores at Chicago’s Yorktown Mall
Dillard’s in Dallas
Neiman Marcus at the Galleria in Houston

Limited amounts of the
mascara will also be sold on lancô and

Go get your curls, girls!

Update 8/1: According to WWD, Lancôme sold out of Oscillation in many of its doors by lunchtime! Retailers estimated Lancôme sold close to $200,000 worth of product in total. Guess the $34 price tag is scaring few.

Source: WWD

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