By now we all know Isaac Mizrahi left Target to try to breath life back into the iconic American brand, Liz Claiborne. According to WWD, the clothes and marketing plan for Liz Claiborne’s spring relaunch under Isaac Mizrahi’s direction are still secret for at least another month, but the first clue about the brand has been released: a new label (above) and mark (below).
The changes in the modernized logo are subtle. The symbol is meant to represent an “L” with a “C” cut out.
Even more noticeable is the lack of mention of Mizrahi in any way. Dave McTague, Liz Claiborne Inc. executive vice president of partnered brands insisted there hadn’t been real discussions about including the name of the brand’s new creative director on the logo, despite the publicity and marketing expected from the engagement of the high-profile designer.
Read more "Liz Claiborne Unveils New-Look Label" here.
Source & Photos: WWDSee the Top Ten Summer 2016 Trends for Women Over 40