According to WWD, Miuccia Prada is turning to film to promote her brand’s new men’s fragrance. The scent, Infusion d’Homme, will be instroduced with 9 short films directed by 9 up-and-coming young directors, and are available on Prada‘s website.
The artists were asked to create the films based upon what images the perfume triggered in their imaginations. For instance, Italian director Edoardo Lugari envisioned a man being followed by a scent trail, and while South Korean director Hyuk-Jae Kwon was inspired to show a couple playing
ping-pong who smell the fragrance and relive different memories and
emotions. We hope the men’s scent is truly that moving!
The videos are worth a watch. See them here, under the "Projects" section.