Fashion Gold

August 17, 2008 • Magazine

Fashion Gold

Fashion Gold

Sun, 2008-08-17 10:00

Bonnie J Brown

The Olympics bring the world together; it’s where dreams are made and where life long pursuits become reality. But, could it also be a place where fashion trends start? – Why not? Everyone dreams of winning a gold medal in one sport or another (take it from a girl who’s form of exercise is running to catch the bus in the morning, but still holds on to fruitless dreams of being an Olympian). When you live in a country like the U.S. and sportswear is the most popular form of dress, why wouldn’t we try and emulate gorgeous athletes in our choice of casual apparel?

While the actual uniforms Olympians wear while performing athletic feats are more often than not designed by major sporting clothing labels such as Nike, Adidas and Puma, with little to no influence from any major designer, the clothing is intended to look good, but perform even better. The materials used and the cut are to ensure the athlete can execute their moves with ease. During the original Olympics where clothing was optional, and said clothing was a simple loin cloth, fashion was in no way a part of the Olympics. But as athletes advance, so too does the clothing. One need only look at what the 1912 women’s British swim team wore in the pool to today’s aerodynamic suits to see the progression in sport technology and also sport fashions.

Even though some wanna be professional athletes may soon be sporting some of the apparel we see the 2008 Olympians wearing, more of us will be wearing the colors of the country we’re supporting, and even more of us will be looking for the trends that came from the parade and grand opening celebration. An example of this could be Canada’s Roots poorboy cap the athletes wore in the opening ceremonies for the 1998 Nagano games. Later that same year everyone including Prince William owned that cap.

While there was some concern over Canada’s uniforms this year, a mixture of camouflage and the Canadian flag designed by Canadian local, Tu Ly, the U.S. didn’t take any chances and went straight to their number one designer…Ralph Lauren. The navy sport coats and ascots made a striking look with white pants and caps. Will this mean American’s are looking forward to going back to the preppy look? Or will we look to other countries for our fashion influence?

1. 1912 Women’s British Swim Team
2. Dara Torres
3. Chinese Gold 2008 Gymnasts
4. Tae Kwando US Team 2008 Clothing by Ralph Lauren
5. 1912 Norwegian Gymnast Team
6. Sweden 2008

Image Layout: Jessica Piraro

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