According to DNR, sales at Target are taking a beating. When people are looking for bargains, maybe they head to main Target competitor Wal-Mart instead? So, in order to push its recession agenda, Target will continue to highlight its diffusion designer lines with a new strategy. "Target nonetheless hopes customers will be lured by the launch of its
new Go International private label collection next month, followed by
new designer partnerships in October with Jonathan Saunders for
apparel, Anya Hindmarch for handbags and Sigerson Morrison for shoes." And this time, Target comes to you with pop-up shops all over Manhattan.
The four new "bullseye bodegas" will appear in Midtown, Union Square, Soho, and
the East Village on September 11. And since that date is right in the middle of the frenzy that is Fashion Week, perhaps all the size 0s will be gone (oh well). Or, as The Cut suggests, maybe "the absence of tent-confined fashionistas may make for a pleasurable, not too crowded shopping experience." Either way, if the new shops have a better selection of the diffusion lines than the superstores or the website, we’ll be hitting up the pop-ups while we’re in between fashion shows. Gotta get me some Go International!