American Express has teamed up with designer Zac Posen to create something a little new and different during New York’s upcoming Fashion Week. The tents at Bryant Park be the scene for a private card-members-only show featuring Posen’s designs on September 12 at 9:30 p.m.
“Zac is one of the most creative designers around,” said Jessica Igoe, director of marketing and sponsorships for American Express. “At retail, he’s definitely a card member favorite, so we’re very excited to present our clients this opportunity.” The event will begin with a reception, followed by a reprise of the designer’s spring show in the main tent. Afterward, Posen will take questions from the crowd.
Starting today, American Express card holders can purchase tickets to the event. Proceeds from ticket sales will contribute to the $500,000 donation American Express will make this year to the CFDA/Vogue Fashion Fund.
Source: WWDSee the Top Ten Summer 2016 Trends for Women Over 40