Calvin Klein is open for business! Their e-commerce website, that is. As of today the
fashion house will sell merchandise online from the women’s and men’s better lines,
including sportswear, coats, dresses, jeans, underwear, sunglasses and
watches, as well as a selection from Calvin Klein Home, from bedding to
table linens, flatware and glassware…all online.
Tom Murry, president and chief operating officer of Calvin
Klein Inc., said the timing of the launch was the result of a
combination of factors, particularly the 10 specialty retail stores CKI
opened in the past 12 months.
According to WWD, Calvin Klein, is jumping on the e-commerce bandwagon a bit late. Polo Ralph Lauren has been selling merchandise online since 2000 and recently added an e-commerce element to its Rugby Web site. Gucci launched e-commerce in 2002, and the Web as a sales channel has gained steam over the last 18 months with recent designer entrants including Prada, Louis Vuitton, Yves Saint Laurent and Stella McCartney. Even The Limited finally broke down and will add e-commerce to its Web site in September.
The incentive is clear: In today’s down economy, the online channel is one of the few retail areas still doing well. Perhaps fueled by the increased cost of gasoline and certainly by consumers’ greater comfort with technology, U.S. online sales are expected to climb 17 percent to $204 billion this year, $34.5 billion of which is projected to be from apparel and accessories, according to Forrester Research Inc.
To kick off e-commerce, CKI is planning a sweepstakes program next
month, where shoppers registering on the site can qualify for a $1,000
online shopping spree.
Currently, the site is exclusive to the U.S. market. Visit calvinklein.com.
Read "Calvin Klein Web Site Offers E-Commerce" here.See the Top Ten Summer 2016 Trends for Women Over 40