Designer News. Josie Natori’s Natorious Launches at Saks

August 26, 2008 • Shopping

Josie Natori
launched her innerwear collection at Saks Fifth Avenue 31 years ago and now she is launching her first ready-to-wear collection…at Saks again.

This fall the new ‘Natorious’ label will be sold in 35 Saks Fifth Avenue doors, according to WWD.

“I wouldn’t be in business today if Saks didn’t believe in what I did. Saks was the first to buy my line,” said Natori. “This is one of the most important things we have done in our company.”

The 90-piece collection retails mostly between $225 and $350, is aimed at women in their 20s through their 60s. There is an abundance of tops and blouses, items that are lacking today. Well aware many working women can wear suits as they choose, or not at all, in favor of more casual or fashionable pieces, Saks is trying to address that.

Can anyone say Eileen Fisher?

Source & Photo: WWD

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