Designer News. Oscar de la Renta is Back in (Online) Business

September 2, 2008 • Fashion

All of these looks are now available online…

Oscar de la Renta famously pulled the plug on his original e-commerce site at the end of last year. However, it was only to take the reins back in-house and retool. The site has just relaunched and a host of products including daywear, eveningwear, shoes, handbags, fine jewelry, sunglasses, small leather goods, fragrance and a select number of home products — are among the offerings, as well as exclusive items handpicked by the designer.

De la Renta told WWD Friday he was primed to “enter the world of e-commerce.”

“As well as providing an excellent online retail experience to our existing clientele, I also hope to reach new customers around the world who desire the product but who perhaps do not have easy access to one of our existing boutiques or wholesale partners,” he said.

What was sold online in the past was “sort of an afterthought,” Alex Bolen, chief executive officer said. This time around, the company teamed up with online partner Createthegroup to redesign the Web site and reimagine e-commerce. Not wanting to do anything hastily, both parties spent a year finessing the online plan.

“We have a breadth of inexpensive to very expensive products,” Bolen said. “We wanted to present the world of Oscar online, which is not dissimilar to our brick-and-mortar stores.”

The new site is a huge improvement. Check out the new and improved Oscar de la Renta new site here.

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