Handbag Designer. Catching Up With Diego Rocha

September 4, 2008 • Accessories

It’s no secret, Diego Rocha is one of our favorite handbag designers and he’s one of our own! A Chicagoan. Both Carol and I own his stunning handmade bags (actually we own one of the same bags, but in different colors). I always think of him when I am about to head off to NY Fashion Week because I usually carry his timeless tote which holds all of my needs (invites, papers, makeup, change of shoes, etc.) perfectly and stylishly.

So I thought it was time to check in with Diego and see what was new in his world.

A little history…Brazilian born Diego Rocha doesn’t possess any formal design training, but in five years, he has become the toast of Chicago for his amazing hand crafted handbags. Made of premium, imported leather, his bags include unique details and finishing, and cater to the tastes and needs of varying women. Since Diego is such a sweetheart to boot, clients can go to his studio and pick out their own leather and he will tailor make a bag to suit their aesthetic and needs. How awesome is that?

Anyway, back to what’s new…due to demand from financially strapped 20 and 30 somethings, Diego has recently introduced a more affordable line of clutches. "Most of my customers are between 40 and 60 and they can afford a new $800 dollar handbag, but I was constantly hearing from women who wanted a Diego Rocha bag, but just couldn’t afford one. So I am now offering a handmade Courrier clutch (lined in suede) in rich colors that retails for $280," said Diego.


The Courrier Clutch by Diego Rocha

Diego is very excited about these clutches and with good reason, they are being snatched up at record pace! The colors range from rich berry tones to faux crocodile and may be purchased at Macy’s on State Street in Chicago or on his site diegorocha.com, although he should have an exciting announcement soon!

Diego was recently named a rising Star by FGI and is currently working on his spring collection.

So stock up on your Courrier clutch now. We can’t think of a better holiday accessory!

Shop Diego Rocha here.

The Diego Rocha fan club…that’s Carol in the right!

– Lauren Dimet Waters

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