According to WWD, Guess isn’t being brought down by the tough market these days. Retail of the line has been buoyant, and Guess has been "posting double-digit earnings and revenue gains for the second quarter and first half of the year." An unexpected success!
CEO Paul Marciano stated, "Our performance in this difficult U.S. retail environment demonstrates
the power of our diversified business model to generate above-average
top- and bottom-line growth, even in challenging times. We continue to strengthen our
assortments and have made significant improvements toward this goal
with several of our product categories including denim, which is, once
again, a major focus for us."
Although knitwear has been a successful seller, Marciano also renewed the company’s commitment to its classic good, denim. Guess is promising wider assortments in coming seasons. "This year we are making denim our number-one focus, not only in the U.S., but worldwide." Apparently, this is a company worth keeping your eye on!