Beauty Buzz. CHANEL Unveils New Counter Concept at Saks Fifth Avenue NYC

September 16, 2008 • Beauty


CHANEL is proud to unveil two new retail environments at Saks Fifth Avenue’s New York Flagship store. The newly renovated Fragrance and Beauté counter will offer consumers an exclusive environment to experience the world of CHANEL in an innovative way. CHANEL Ready to Wear will be available in the newly designed third floor boutique along with an expanded Accessories area on the first floor. 

Inspired by the codes of the House of CHANEL, the contemporary 850 sq. foot counter draws clients into the world of CHANEL with dedicated areas for fragrance, makeup and skincare. The fragrance area invites customers into the world of CHANEL fragrance heritage with the debut of the patented Olfactive Bar designed by CHANEL deputy perfumer Christopher Sheldrake. Utilizing a new patented ceramic blotter system, the table houses the 43 fragrance concentrates encompassing the entire range of CHANEL perfumery.  An on-site fragrance expert will offer clients an interactive olfactive journey through the house’s extensive fragrance offerings.


An extensive makeup and skincare area offers customers a luxurious environment to explore the products with the assistance of a CHANEL Beauté expert. Eight generously sized makeup artist stations invite the customer to interact with the products while a VIP consultation room features a luxurious area for a personalized consultation or private makeup application.

The new CHANEL Ready to Wear boutique is a collaborative vision of Saks, CHANEL and New York architect Peter Marino, who designs boutiques for CHANEL globally. The innovative black and white microcrystal storefront of the new boutique will feature a rotated glass box showcasing CHANEL signature mannequins draped in the season’s runway looks.

Check them out for yourself!

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