Iconic design house Balenciaga is back in beauty having just signed a deal with Coty Inc.’s Coty Prestige
division to create, develop and distribute fragrances. According to WWD, the first fragrance is tentatively slated to launch spring 2010.
Founded in 1918 and
purchased by PPR subsidiary Gucci Group in 2001, Balenciaga is now
experiencing a strong resurgence under the creative direction of
Nicolas Ghesquière and the business savvy of president and chief
executive officer Isabelle Guichot.
While the house has been in
fragrance before. Its first scent, Le Dix, launched in 1946, but Balenciaga quietly let its licensing deal with
Groupe Jacques Bogart (a division of Cyprus-based firm C.A. Papaellinas
& Co. Ltd.) expire at the end of last year.
“We talked to different companies, but felt Coty was the best choice
because of its fragrance heritage,” said Guichot, who added that
Ghesquière will be an integral part of the fragrance development
process. While Guichot did not rule out the
possibility of color and skin care lines, she did note that fragrance
is the number-one priority.
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