announced last week that this most recent Mercedes-Benz L.A. Fashion Week would be its last with event organizer IMG. L.A. Fashion Week never really took off and is considered by many to be a joke in comparison to NYC, Milan, Paris, London, etc.
According to the Associated Press, the companies have partnered on the event for the past five years taking place at Smashbox’s studios in Culver City. This season featured 23 collections, including Ed Hardy; "The Hills" star Lauren Conrad; gown master Kevan Hall; Whitley Kros.
"I am very very sad about it," said Smashbox co-founder Davis Factor about the mutual split with IMG. "I’m a very sentimental person, and I care about all the people who design for this event. We could not have done this without IMG working with us."
IMG, which also produces fashion weeks in New York, London, Berlin and other cities worldwide, has not commented other than saying it was concentrating on this current L.A. season. IMG Fashion vice president Fern Mallis, usually in attendance in L.A., was overseeing a fashion week in India, Factor said just before Hall’s show.
Factor, though, had confidence Smashbox would continue to present L.A. designers at another venue. He said the photo studio has lost money every year because of photographers going elsewhere during Fashion Week.
"We are moving forward to try and make Fashion Week happen in Los Angeles for March. If that doesn’t happen, we’ll do it next October," Factor said. "We haven’t chosen a location yet. I think it will be somewhere glamorous and enjoyable. It’s going to be a group decision based on a lot of things: location, price, availability. The mayor supports us, whether it will be in downtown L.A. or Hollywood."
This doesn’t sound promising for the future of L.A. Fashion Week, in fact, don’t be surprised if designers start planning their own shows at locations all over the city…much like NYC.
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