According to WWD, Armani said today that Victoria Beckham will appear in the worldwide advertising campaign
for Emporio Armani Women’s Underwear…just like her hubby. The Beckham ads — shot by by Mert
Alas and Marcus Piggott — will be unveiled for the spring/summer 2009
"Who better than Victoria Beckham to
launch our new global Emporio Armani underwear campaign?" Giorgio
Armani said. "Victoria is a style icon, a dynamic lady whose influence
and recognition will add great excitement to the continued
international growth of our Emporio Armani women’s underwear business."
Good Lord, she certainly is over-exposed.
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