This just in! According to WWD, this March, Target will launch a new fashion initiative called "Designer
Collaborations". The program will bring the styles of well-established
designers to the mass merchant at typical Target prices. Fashion favorite, Alexander
McQueen will be the first designer up and will design a version of his McQ
collection called McQ Alexander McQueen for Target. The collection will
have rock ‘n’ roll influences and edgy details such as studs and
tattoo-print fabrics. Designer Initiative is a separate program from
Target’s Go International, which focuses on young or emerging
designers. Target said additional Designer Collaborations will be
announced in the future. Each collection will be available in stores
for a limited time.
We are not really seeing the difference here, but who cares? We say, bring them on!
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