Everyone is struggling these days. Not only retailers, but designers themselves are feeling the economic pinch. So Los Angeles designer Elaine Kim is trying something new…selling her clothing directly to consumers out of her studio.
According to today’s WSJ, Kim will open her studio each Friday this November (except the day after Thanksgiving) to sell her collection of stretch-silk tops, dresses, leggings and wool bouclé coats. It’s very unusual for a designer to open up a studio to the public for retail sales, though many designers book private appointments for special clients.
As she would at a trunk show, she’ll charge full retail price for the current collection, with prices ranging from a couple of hundred dollars for a top to more than $700 for a coat. One-offs from previous collections will be priced at 50% off retail.
Aside form making sales, the designer says she learns from seeing people trying on her clothes which can only help her design future collections. Besides, if she sells through other retail outlets like stores, "it takes forever to get paid, and there are commissions to be paid to showrooms."
Nothing like cutting out the middle man! Something tells us, this could be a new trend.
Check out elainekim.com