Granted we all know TRESemmé as a fashion-forward and affordable line of haircare products. Well they now want to make a major play in the fashion and beauty world and have just launched a new lifestyle-focused website called TRESemmé StyleSeeker aimed at fashion starved twenty-somethings.
The site will provide a backstage sneak peek into the fashion and beauty worlds. With behind the scenes footage of NY Fashion Week, awards shows and other industry events via the brand’s arsenal of experts…vistors can see the fashion worldthrough the eyes of celebrity hair experts, designers and stylists.
“TRESemmé successfully illustrated how to get fashion-forward hair looks affordably through the Project Runway partnership. Now, the brand is taking this insider access a step further with the launch of TRESemmé StyleSeeker, offering up hair, fashion and lifestyle tips for the twenty-something fashionista” said Rob Keen, Alberto Culver Director of US Marketing.
TRESemmé has also signed on for a second season as the official haircare sponsor of the Mercedes-Benz Fashion Week Fall 2009 Collections in February. New York-based celebrity hair stylist Erin Anderson will be the fashion and beauty consultant for TRESemmé and the new site.
Visit TRESemmé.com/StyleSeeker here.
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