Beauty Beat. Shisheido’s New Lineup is Smooth and Perfect…

November 10, 2008 • Beauty

This winter look for something new from the makeup brand Shisheido with assistance from the makeup’s artistic director Dick Page. Collectively, they will be launching a lineup of lipsticks called Perfect Rouge and a coordinating line of Smoothing Lip Pencils!

Dick Page said, "I want people to get back into the simplicity of lipstick and play," Dick Page became artistic direction in March 2007, but had begun working with Shiseido in Japan in 1997.

We hear that the Perfect Rouge formulation includes both skin care technology, for maximum hydration, and very color-true pigments!

From the press release, specifically, the formulation includes Shiseido’s proprietary Super Hydro-Wrap Vitalizing DE, which contains oil that blends well with water and which is said to seal moisture into the lips.

Dual-Optimizing Powder is designed to detect available light levels and adjust color accordingly, while translucent red pigment is said to reflect all light as red, adding depth to all of the lipstick colors. Also included: Shiseido’s new Satin Smooth Pearl, an ingredient said to contain uniform particle sizes — and thus, smoothness and luster to the lips.

The collection includes 20 lipstick shades, each priced $25, and seven lip pencils, each $20. The lipsticks range in color from opaque shocking pink, to neutral beige to vivid cherry red. Lip pencils range from deep brown to pinky-beige.

The complete new lineup from Shieshedo will be on the counters in February!

– Kelley D. Woods, Beauty Writer

Source & photo: WWD

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