Yesterday (Tuesday), WWD leaked some details about Alexander McQueen‘s collection for Target, McQ Alexander McQueen for Target. Mind you, the designer has not really been a fan of Target in the past. But the idea of spreading his name appealed to the designer. ‘Apart
from the East and West Coasts, my company doesn’t have any visibility
in the U.S.,’ McQueen said. ‘I always liked the idea of people in the
Midwest wearing my clothes.’ Hear that Chicago?
“I can’t work with any kind of restraints,” said the designer. “You can’t give me any boundaries.”
McQueens’s collection for Target which will be priced under $129.99 is set to launch in March. A mere pittance compared to what his clothes normally cost. That’s because McQueen knows
what it’s like when money is tight. “I was brought up on this,” said
McQueen, the son of a London taxi driver. “I wasn’t born with a silver
spoon in my mouth.”
International targets 18- to 24-year-old women, McQ Alexander McQueen
for Target is positioned to an 18- to 34-year-old audience. “We’ll find
that both younger and older shoppers will dip into the collection,” the
spokesman said. “One of the goals of Designer Collaborations and the
heavy marketing push we have is to attract shoppers to our stores,
including consumers who don’t shop our stores on a regular basis. We
want to increase frequency and encourage first-time shoppers to
Too bad March is so far away!
Read "McQueen on Target" at WWD here.
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