Beauty Buzz. La Mer Introduces the SPF 30 Protecting Fluid

December 4, 2008 • Beauty

Be on the lookout!The miracle skincare line La Mer, is launching, La Mer the SPF 30 Protecting Fluid. Not available until March 2009, this lightweight and fast absorbing fluid, uses gemstones to enhance the formula’s anti-oxidant activity, Hollow Photonic Spheres to create a flattering light effect and a new Smart Seaweed Ferment that helps protect the skin against pH, temperature and humidity changes. La Mer founder Dr. Max Hubert understood, the power of light and believed there are energies within the light spectrum necessary for our well being. So they built on this principle to engineer a formula that harnesses the power of light in a daily hydrating sunscreen. Protective, luxurious and lightweight to the touch, the transparent formula is an ideal makeup primer, providing a smooth, flawless finish as it conditions and helps protect skin. Cheers to great skin!

La Mer,The SPF 30 UV Protecting Fluid available March 2009!
1.7oz. Suggested Retail $65

Kelley D. Woods, Beauty Writer

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One Response to Beauty Buzz. La Mer Introduces the SPF 30 Protecting Fluid

  1. anne says:

    It’s available at counter to try, and it’s awesome!!!!!!!!!!!!!!!!! I am very impressed. It’s a fluid texture, goes on nicely, i can’t wait til it comes out. : )

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