Designer News. Oh Happy Day! Doo-Ri to Launch Lower-Priced Line

December 9, 2008 • Fashion


According to WWD, designer Doo-Ri Chung plans to
launch a secondary, lower-priced line next year! That is great news for those of us who love her draped jersey and  feminine
silhouettes — but don’t want to pay the designer prices!

“I have been thinking about this for a really long time,” Chung said of
the secondary and still unnamed line. She credited Stella Ishii, president of The News
showroom, for encouraging her. The line will be carried by The News,
and launch for fall distribution.

The first two seasons will
likely be a greatest hits of sorts, featuring patterns Chung felt
didn’t get their due in the main collection, in fabrics more suitable
for everyday, including T-shirt jerseys and leather, she said. The line also will feature leather jackets, stretch leather leggings, silk screened T-shirts and jersey dresses.

Jersey dresses in the new line will wholesale from
$170 to $200, jersey tops from $80 to $119, jersey outerwear from $200
to $325, and leather jackets for $475.

Read "Doo-Ri to Launch Lower-Priced Line Next Year" here.

Source & Photo: WWD

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