Fashion Shows. Vera Wang to Bypass Bryant Park

December 17, 2008 • Fashion Shows

Vera_wang_3 According to WWD, Vera Wang has just decided to pull out of the tents in Bryant Park this upcomming runway season.

Wishing to convey a more intimate mood, the designer will stage her February 19 show in her new Mercer Street store. It is tentatively planned for 9 a.m., which frees up her usual 10 a.m. slot.

“It seems relevant today. I don’t want to seem irrelevant or unaware of what’s going on in the rest of the world — not just the fashion world,” Wang said Tuesday. “I finally made the decision last night based on many, many things. The intimacy of a smaller show feels much more appropriate for these times. I say that as a business owner, as a designer and as a person.”

The designer also said she did not decide on the new format solely for financial reasons. “Once you go off-site, you don’t get any of the benefits that are in tents. New York Fashion Week is the best deal you can get financially,” she said. “But by the same token, showing in the tents calls for 25 girls, and hair and makeup. It’s an incredible production.”

Read "Vera to Switch Show Locale" here.

Photo: Zimbo
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